With growing space industry demand, and the rise of satellite mega-constellations, a viable alternative to conventional xenon propellant is necessary to ensure a sustainable space industry. Today, Ane Aanesland, Dmytro Rafalskyi and Javier Martínez Martínez won the European Physical Society Plasma Physics Innovation Prize for the technological, industrial and societal applications of research in plasma physics through their pioneering development of iodine-fueled plasma-based electric propulsion systems for satellites.